Do I need to hire a professional photographer?

Not right away. Start with smartphone photos following the 5 rules. After your first 10 bookings, if you want to step up, a photo shoot costs €200-400 and lasts 1-2 years.

Can I use photos from past workshops?

Yes, as long as they are yours (no stock photos). Update photos every 6-12 months: new seasons, new attendees, new works produced.

Can I show attendees' faces?

Only with written consent (GDPR). For safety, use angles showing hands or backs. On Handsome we recommend photos without recognizable faces unless a release is signed.

How many photos can I upload at most?

On Handsome you can upload up to 10 photos per workshop. The system automatically shows the best one as cover; the others form a scrollable portfolio.

How to photograph your studio to attract more customers

Your workshop cover photo is the first impression the customer has of your studio. Internal Handsome research shows workshops with good-quality photos have a booking rate 2.4× higher than those with generic or grainy photos. Here are 5 tested rules.

Rule 1: natural light, near a window

No ceiling lamps: they cast yellow light that distorts material colors. Shoot during the day, with the subject 1-2 meters from a large window (side light). The difference between a natural light photo and one with artificial lighting is 30-40% in perceived quality.

Rule 2: show hands at work

The photos that convert best don't show finished objects on a neutral table: they show HANDS in motion. Wheel in action, dough being shaped, needle stitching. Because the customer projects themselves into the action. Avoid static "finished product on white background" poses.

Rule 3: details + wide shots

Always upload at least 4: one wide shot of the studio (atmosphere), one close-up of hands (action), one of the finished product (result), one of the artisan teaching (humanity). On Handsome the minimum to publish is 1, but with 4-6 photos conversion doubles.

Rule 4: horizontal 16:9 format

Workshop cards on Handsome use 16:9 / 16:10 aspect ratio. A vertical photo (Instagram format) gets badly cropped and loses impact. Always shoot horizontal (landscape) for the main cover. Portfolio photos can also be square.

Rule 5: no heavy filters

A very saturated vintage filter or B&W can work for an Instagram post, but on a commercial listing it looks unprofessional. Stick to a light boost of contrast and saturation (+10/15 max). Let materials and light sell, not the filter.

✓If in doubt about a photo, apply the "3-second test": look at the preview for 3 seconds and ask "would I book?". If the answer is no, discard it.

Domande frequenti

Do I need to hire a professional photographer?: Not right away. Start with smartphone photos following the 5 rules. After your first 10 bookings, if you want to step up, a photo shoot costs €200-400 and lasts 1-2 years.
Can I use photos from past workshops?: Yes, as long as they are yours (no stock photos). Update photos every 6-12 months: new seasons, new attendees, new works produced.
Can I show attendees' faces?: Only with written consent (GDPR). For safety, use angles showing hands or backs. On Handsome we recommend photos without recognizable faces unless a release is signed.
How many photos can I upload at most?: On Handsome you can upload up to 10 photos per workshop. The system automatically shows the best one as cover; the others form a scrollable portfolio.