How to write an effective bio for your artisan profile

The bio on your Handsome profile is not a CV: it's a promise. In 30 seconds it tells the customer why they should pick you over the artisan next door. A well-written bio can lift your booking rate by 40-60%.

The 4-paragraph structure

1. Paragraph 1 — Who you are (1-2 sentences): name, craft, city. Concrete and specific.
2. Paragraph 2 — Story (2-3 sentences): since when you do this, why you chose it, a training or tradition that legitimizes it.
3. Paragraph 3 — What you offer attendees (2-3 sentences): type of experience, studio atmosphere, level of difficulty accepted.
4. Paragraph 4 — Concrete promise (1 sentence): what the attendee takes home (object, skill, memory).

Before/after example

Hi I'm Maria, ceramist for many years. I run pottery workshops.

— Weak bio

I'm Maria, a ceramist in Faenza since 2014. I learned the wheel from Master Bertoni of the Faenza school, and today I run workshops in my downtown studio. I welcome small groups of 4-6 people in a quiet atmosphere, no prior experience required. You leave with a hand-thrown bowl, fired and glazed, that I ship to you within 14 days.

— Effective bio

Words to avoid

• "For a long time" / "for years": vague. Write the exact year.
• "Passion" / "love": overused, loses meaning.
• "Unique experiences" / "unforgettable": unverifiable claims.
• Lists of certifications without context ("diploma in…" without explaining what changes for the attendee).

Language and SEO

Write the bio in Italian AND English (Handsome has separate bio_en field). Use natural keywords: city, discipline, type of workshop. For example: "pottery workshop in Faenza" performs better than "pottery lessons" for local SEO.